AI-Powered Leadership Development for Churches

Maximize Your Design.
Multiply Your Impact.

The leadership platform built for churches — three integrated assessments, team dashboards, and an AI Leadership Coach trained on your team's actual results.

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3
Integrated Assessments
24/7
AI Coaching Access
10x
Faster Leader Development
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Coaching InsightNew recommendation ready
✓
Assessment CompleteSarah finished all 3
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Leadership Coach AI

Personalized insights for James

Active
Coaching Recommendation

Based on James's High-D personality and Gift of Leadership, he thrives with direct challenges. Give him ownership of the Q2 initiative—he needs autonomy to excel, not micromanagement.

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High D/IDISC Profile
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LeadershipTop Gift
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BuilderH.A.E. Type
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3 ActionsThis Week
The Shift

Generic coaching is dead.

Your leaders aren't templates. Stop treating them like one.

The Old Way

One-size-fits-all feedback

Same coaching playbook for every leader, regardless of how they're wired.

Assessments collect dust

You run DISC once, share results, then never reference them again.

Guessing what motivates them

Trial and error to figure out what makes each person tick.

Coaching bottlenecked by you

Leaders wait weeks for your 1-on-1 to get development guidance.

The New Way

Coaching matched to their wiring

AI analyzes their unique profile and recommends exactly how to lead them.

Assessments that keep working

Every coaching conversation is informed by their DISC, Gifts, and H.A.E. data.

Instant clarity on motivation

Know immediately what drives, drains, and develops each leader.

24/7 AI coaching access

Leaders get personalized guidance anytime—you scale without burning out.

The Platform

Everything your team needs in one platform.

Assessments, an AI coach, dashboards, and reports—built for how churches actually work.

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AI Leadership Coach

Trained on each person's DISC, Spiritual Gifts, and H.A.E. results—personalized development guidance, available 24/7.

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Team Dashboard

See every leader at a glance—assessment results, completion, and team health in one private workspace.

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Reports & Insights

Beautiful, branded PDF reports generated instantly—no manual scoring, no spreadsheets, no late nights.

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Growth Track Integration

Turn a first-time Sunday visitor into an assessed, placed leader by week two—same pipeline, one platform.

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The Assessments

Three assessments today. Five soon. One complete picture.

Every member gets instant DISC, Spiritual Gifts, and H.A.E. Discovery results—no manual scoring, no spreadsheets, just clarity on where they fit in ministry. Strengths and Enneagram are on the way.

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Mobile-friendly assessments

Participants complete assessments on any device, even during Growth Track class.

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Instant professional reports

Beautiful PDF reports generated automatically—no more late-night scoring sessions.

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Ministry placement clarity

Know exactly where each member fits based on their gifts, abilities, and experiences.

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AI-powered insights

Get coaching recommendations tailored to each person's unique design.

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DISC Profile

Behavioral blueprint for every interaction

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Spiritual Gifts

Supernatural abilities to serve and lead

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H.A.E. Discovery

Heart, Abilities, and Experiences

Plus Strengths and Enneagram — coming soon.

Solutions

Built for the work you're actually doing.

Whatever season your church is in, start where it helps most.

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New Member Onboarding

Replace paper assessments in Growth Track. Every new member leaves knowing their gifts and where they fit.

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Staff & Leader Development

Coach every leader from how they're actually wired—with an AI coach that never runs out of hours.

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Building a Leadership Pipeline

See who's ready for what across your whole team, and develop leaders on purpose instead of by accident.

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Testimonials

Real churches. Real results.

★★★★★

"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."

ML

Michael

New Life Church

★★★★★

"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."

VL

Valorie

Grace Church

★★★★★

"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."

TL

Terry

Destiny Church

Why We Built This

Built by someone who's been in your seat.

Rashad is an ICF Professional Certified Coach (PCC) who spent 20+ years in leadership and ministry—including 7 as a senior pastor. He built Maximize Design because he lived the problem: talented people in the wrong seats, no shared language for leadership, and generic coaching that never fit the church.

So he created the tool he always wished he'd had—one that shows how every person is wired and helps you develop them on purpose.

Meet the team
Pricing

One flat price. Your whole team.

Unlimited team members on every plan. Start free, upgrade when you're ready.

From $41/mo billed annually (or $49 monthly) for Growth Track · $81/mo annually (or $97 monthly) for Maximize.

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Articles

Practical wisdom for mission-minded leaders.

The best leaders never stop growing. These articles are for high-capacity leaders who want honest, practical insight on leadership, team development, and building organizations worth following.

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Your leaders were designed for greatness.

Give every leader on your team clarity on how they're wired—and an AI coach that helps you develop them on purpose.

Start for free Book a Demo

✨ 14-day free trial • No credit card • Cancel anytime

Work With Us

More than a platform. A leadership partner.

Maximize Design is a leadership development company. Beyond the platform, we work with leaders and teams directly—one-on-one and in person.

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Coaching

Personal clarity, high-performance, and executive coaching for leaders ready to grow on purpose.

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Consulting

The 100-Day Sprint installs clarity, a people plan, and the rhythms to run both—in one focused season.

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Speaking & Training

Keynotes, workshops, and team training that move your people from inspiration to action.

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Work With Us

Develop every leader on your team.

Start free today, or book a demo to see the platform in action.

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About Us

We strengthen the leaders
who strengthen the world.

Maximize Design is a leadership development company—we help churches develop every leader on their team, from the senior pastor to the newest volunteer, through our platform and hands-on coaching, consulting, and training.

Nice to Meet You

We Are Maximize Design.

Maximize Design is a leadership development company for mission-minded organizations. Our platform gives churches and ministry teams the assessments, insights, and AI-powered coaching to develop every leader, from the senior leader to the individual contributor—and we also work with leaders directly through coaching, consulting, and training.

It grew out of 20+ years of walking with leaders and organizations through growth, change, and complexity—from Fortune 100 environments to churches, nonprofits, and startups. Across all of them, one truth held: when leaders live and lead from their unique design, everything changes.

So we built the tool we always wished existed: a way to give every leader clarity on how they're wired, and a coach that helps you develop them on purpose.

Our work is simple: help mission-minded leaders get clear, get aligned, and build teams that are healthy, effective, and built to last.

The Maximize Design team

What drives everything we do.

Our Purpose

"We exist to empower mission-minded leaders to maximize their design and multiply their impact."

Mission

"We help leaders maximize their design, embody their highest potential, and achieve meaningful, lasting impact."

Vision Mantra

"We impact the world by equipping leaders who impact the world."

The values that shape our work.

Integrity

We do what's universally right because it's right—not because it's easy, convenient, or popular.

Excellence

We prepare well, show up fully, and finish what we start. Details matter because people and impact matter.

Honor

We lead with humility, truth, and respect for the people we serve—challenging when needed, always with dignity.

Clarity

We help leaders see themselves and their direction clearly—naming reality and removing the fog.

Design

No copy-and-paste solutions. We build custom pathways that fit each leader, culture, and mission.

The Team

The people behind the platform.

Rashad Shabazz
Rashad Shabazz
Founder & CEO

An ICF Professional Certified Coach (PCC) with 20+ years in leadership and ministry—including 7 as a senior pastor. Rashad built Maximize Design from the inside out, creating the tool he always wished existed.

Stephanie Shabazz
Stephanie Shabazz
Co-Founder

An executive coach and AI builder who lives at the intersection of people, systems, and technology—shaping how the platform helps teams work smarter.

Read their full stories on Rashad Shabazz
From Our Design Partners

Real churches. Real results.

★★★★★

"We used to spend hours manually scoring DISC assessments after every Growth Track class. Now it's done before people leave the room. The AI coaching has been a game changer for our team conversations."

ML
MichaelNew Life Church
★★★★★

"Finally a platform that was built for churches, not just repurposed from corporate tools. Our staff actually uses it because it speaks their language—spiritual gifts, calling, ministry fit."

VL
ValorieGrace Church
★★★★★

"The admin AI coach helped me have a completely different conversation with one of our team members. I knew exactly how to approach them based on their profile. That's worth the subscription alone."

TL
TerryDestiny Church

Ready to lead from their design?

Give every leader on your team clarity on how they're wired—and an AI coach that helps you develop them on purpose.

Start for free Book a demo

✨ 14-day free trial • No credit card • Cancel anytime

Looking for coaching, consulting, or speaking rather than software?

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